Software Skills
Photoshop Illustrator InDesign Acrobat QuarkXpress
Word Excel Powerpoint
Employment
APPLE, INC., Miami Beach, FL
January 2022 — Current
Specialist - Apple Retail
Dedicated to delivering a customer service experience that is unlike any other. Created and provided customers with the right solutions about Apple products and services.
• Drove sales, created owners, and build brand loyalty.
• Contributed to success across all store areas and flexed appropriately to meet business needs.
• Pro-actively approached and engaged with customers to understand their needs and presented complete solutions for all customers, both in store and online.
• Brought Apple products, services, and ecosystem to life through demos, personalization, and answered customer questions.
• Created memorable experiences that showcased the benefits of Apple products and services.
• Set up customer’s newest Apple products and offered personalization.
• Provided troubleshooting advice and introduced the benefits of shopping with Apple — to multiple customers at the same time.
• Used knowledge about Apple technology, technical expertise, and creativity to meet customer needs.
• Stayed up to date on new information, product and service offerings, and company initiatives, by leveraging internal tools and resources, on-the-job experiences, and peers.
KAZDISEÑ0, Miami, FL
December 2020 — Current
Senior Graphic Designer - Freelance
Conceptualized, designed, and produced periodicals, direct mail, ads, and posters.
• Designed marketing campaigns for use in English and Spanish bilingual markets. Provided publications jobs specs to printing coordinator for pricing and mailing. Contracted photographers and illustrators for use in ads and marketing components.
Energizer Brands, Inc., Miami Lakes, FL
December 2018 — December 2020
Lead Designer - Global Creative Services
Created and assisted preparing guidelines based on corporate branding to maintain brand consistency throughout regions, in packaging, POP displays, and social media platforms.
• Designed packaging, production, from concept to final production, ready to print for Eveready, Rayovac and Varta batteries, flashlights, and lighting products for LATAM.
• Provided design layout and marketing direction, image resources and brand guidelines to any external marketing and design agencies used in conjunction with our own resources when needed.
• Supported and executed graphic design for new product development, which is consistent with overall marketing objectives and strategies.
• Photographed product samples for packaging production, social media or customer presentations.
• Communicated with factory to ensure that product IDs, packaging and user manuals are available for production.
• Created unique designs that communicate key attributes and features to the consumer.
• Review requests and follow the direction provided by Creative Services Manager, Product Managers, Marketing Directors for Batteries Latin America region.
Spectrum Brands, Inc., Miami Lakes, FL
July 2012 — December 2018
Associate Art Director - Batteries Latam
October 2016 — December 2018
Created and defined guidelines based on corporate branding to maintain brand consistency throughout regions, in packaging, POP displays, and social media platforms.
• Established the variances in packaging and marketing messages for the regions, by taking into account the marketing focus of competing brands and variances in Spanish and Portuguese languages.
• Designed packaging, production, ads, POP displays, and social media platforms from concept to final production, ready to print for Rayovac and Varta batteries, flashlights, lighting products, and portable power for LATAM.
• Provided design layout and marketing direction, image resources and brand guidelines to any external marketing and design agencies used in conjunction with our own resources when needed.
• Supported and executed graphic design for new product development, which is consistent with overall marketing objectives and strategies.
• Photographed product samples for packaging production, social media or customer presentations.
• Communicated with factory to ensure that product IDs, packaging and user manuals are available for production.
• Created unique designs that communicate key attributes and features to the consumer.
• Reviewed requests and follow the direction provided by Product and Marketing Managers.
Senior Graphic Designer - Latam
July 2012 — October 2016
Designed strong message packaging, ads and POP displays from concept to production for Rayovac, Remington, Varta, George Foreman, and Black & Decker.
• Supported and executed graphic design for new product development, which is consistent with overall marketing objectives and strategies.
• Prepared prototypes and samples ready for photography or customer presentations.
• Prepared and ensured timely delivery of 1:1 scale factory drawings and ID specification sheets for factory.
• Communicated with factory to ensure that product IDs, packaging and user manuals are available for production.
• Created unique designs that communicate key attributes and features to the consumer. Reviewed requests and followed the direction provided by Product Managers, Sr. Marketing Director and Associate Art Director for Latin America region.
Redline Media Group, Hollywood, Fl
March 2011 — June 2011
Senior Graphic Designer
Created all Print visual design, including typography, visual concept and logo design.
• Communicated and coordinated the information with the Art Director, Project Manager and/or Account representative to ensure that the visual design communicates the desired message the client seeks.
Mapa - Miccosukee Indian Tribe of Florida, Miami, Fl
January 2006 — February 2008
Graphic Designer
Conceived And Implemented Job File System For Maintaining Graphic Files, Which Enabled All Staff To Review, Process And Update Job Files More Efficiently And Accurately.
• Designed, laid out and produced periodicals, brochures, direct mail, ads, posters, banners/signage, web banners and merchandise for the various tourism locations of the tribe. Met and developed projects with team.
Bromley Communications, Miami, Fl
March 2005 — January 2006
Graphic Designer (Contract)
.Conceptualized, designed, and produced periodicals, direct mail, ads, and posters.
• Designed marketing campaigns for use in English and Spanish bilingual markets. Provided publications jobs specs to printing coordinator for pricing and mailing. Contracted photographers and illustrators for use in ads and marketing components..